“A few months ago PR folks were busy blogging about whether Twitter would head mainstream. I don’t read many posts like that anymore.
North East web guru and ex-Edelman employee, Stephen Davies, or PRblogger.com fame is a regular poster on his Twitter feed and it has attracted a sizeable and influential following. He posted a few days ago on his blog a list of UK PR people on Twitter and in only a few days it has grown from a small number of PR pioneers to an increasingly comprehensive list of Twitter-ers from agencies across the land. If you’re just starting out on Twitter and want a step up you could do a lot worse than pressing follow on everyone on this list. Effectively you are downloading a ready made network of the best and the brightest in our industry.
It is clear to me that those who got in early on the Twitter phenomenon are now reaping the rewards of considerable followings and those who joined early and interact often are fining this micro-blogging platform indispensible.
I use Twitter for a mix of personal interactions, political campaigning for my Parliamentary candidacy and also for work (which is both PR and PA). The mash up of content is one thing that makes Twitter such a fantastic resource as my feed pulls in content from friends, foes (I have kept the Twitter notification sayinghttp://twitter.com/conservatives is now following you!), news organisations, colleagues, thought-leaders to Edelman’s latest graduate intake.
To realize value from Twitter you need a critical mass of followers and people to follow. What started off on Stephen Davies’ blog in only a few days has now evolved into a wiki that is fast growing into the bible of PR Twitter. It is interesting looking down the list at which agencies are there in number and which ones are not. There’s some surprising holes in our industry. If I was a client I’d want to know why my agency wasn’t at the cutting edge of web 2.0 communications.
Twitter. If you’re not using it, you should be. Fact.”
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